EXECUTIVE SUMMARY Cut Flower Farm is proposed to be located at
favorable flower growing areas in Pakistan including Pattoki, Khaniwal,
Faisalabad, Dadu, Sukkur, Peshawar, Swat, Quetta, Kalat, Ziarat, Pishin,
Khanozai, Killa Saifullah etc. The
varieties included are Gladiolus, Mari Gold, Statice and Chrysanthemum. Production Capacity of Gladiolus, Statice,
Chrysanthemum and Marigold is 150,000 Kg, having first year production capacity
of 60,000 Kg at initial utilization of 40% in year -01.
BRIEF DESCRIPTION OF THE PROJECT
Following have been addressed as
per pre-feasibility study for a five acre farm:
• Location: The Cut Flower Farm
is proposed to be located at favourable flower growing areas in Pakistan and
particularly in Balochistan including District Quetta, Kalat, Ziarat, Pishin /
Khanozai, Killa Saifullah and any other temperate area.
• Product: The farm would produce
cut flowers to fulfil the local demand of cut flower varieties including
Gladiolus, Mari Gold, Statice and Chrysanthemum.
Target Market:
The target market for the Cut
Flower Farm is local. Major buyers of cut flower are in larger cities such as
Karachi, Peshawar, Lahore and Islamabad and domestic market is Quetta, whereas,
other potential areas of Balochistan can also be targeted based upon demand.
• Employment Generation: The
proposed project will provide direct employment to 06 people. Financial
analysis shows the unit shall be profitable from the very first year of
operation.
CRITICAL FACTORS
• Establishment of the farms in
areas where basic infrastructure including water and electricity are available.
• Farming should be done on scientific
grounds, taking care of input requirements and pest management techniques.
• Well-trained / experienced staff will add to
the efficiency of the farm.
• Producer should be aware of
ever-changing fashion in terms of flower color and varieties.
• Special attention towards
healthy and certified seeds / bulbs, land preparation, sowing pattern, water
management, fertilizer application and marketing is required.
GEOGRAPHIC POTENTIAL FOR
INVESTMENT
Pakistan is a country conducive
to small scale farming where floriculture provides an opportunity for enhancing
income from available land resources.
Floriculture is an upcoming opportunity in the country since it requires
less water and provides more per acre income than traditional crops. It can
play a major role in the economy. It can become an important sector such as
Horticulture, Livestock & Fisheries. Favorable growing areas particularly
including Pattoki, Khaniwal, Faisalabad, Dadu, Sukkur, Peshawar, Swat, Quetta,
Kalat, Ziarat, Pishin, Khanozai, Killa Saifullah etc. One of the major competitive advantages of
Balochistan is the tenure of production. In Balochistan, flower plants can be
in produced for 8 months while in other provinces of Pakistan, such period is
for 4 months only.
POTENTIAL TARGET MARKETS / CITIES
Major buyers of cut flowers are
in large cities such as Karachi, Peshawar, Lahore, and Islamabad. Main local
target market is Quetta, whereas, other potential areas of Balochistan can also
be targeted based on demand.
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