EXECUTIVE SUMMARY   
The business is proposed to be located in rural areas of Sindh, Punjab, KPK and Balochistan where water is available in abundant quantity. Product(s) include Dry Fodder, and Green Fodder. The proposed business will produce 135 Tons of Dry fodder / 20 Acre and 50 Tons of Green Fodder / 20 Acre. There will be 6 crops per year therefore total produce for 20 Acres will be 810 Tons / annum and 300 Tons / annum for Dry and Green fodder respectively. The total cost estimate of business is Rs. 2.04 million.
BRIEF DESCRIPTION OF PROJECT  
Animals consume green fodder in high quantity as compared to ‘Alfalfa’ (Dry Fodder) due to high water content present in green fodder. However, dry fodder is found to be more economical as compared to green fodder as it gives the same nutrition to the animal in lower quantities. Furthermore, dry fodder is considered beneficial for milking animals as it increases fat droplets content in milk.   The requirement for dry fodder is consistent across Pakistan all round the year and can also be exported to international markets. The proposed project is based on cultivation of Alfalfa crop, employing best agriculture practices and marketing the produce though trading office. Some of the key elements of the project are as follows.
• Technology: The proposed fodder production unit will use new cutting machines and used bailer machines for cutting and bailing of forage.
• Location: Fodder can be cultivated in any rural area where water is easily available and land is suitable for optimum fodder yield.
• Product: The proposed project will produce Green Fodder and Dry Fodder 
• Target Market: In addition to local markets of urban and mostly rural areas, there is a huge potential of exports in dry and bailed form.
• Employment Generation: The proposed project will provide direct employment to 06 people. Financial analysis shows the unit shall be profitable from the very first year of operation.
CRITICAL FACTORS  
The most critical considerations or factors for success of the project are:
• Selection of agriculture land
• Contract management
• Availability of water
• Applying the correct balance of nutrients
• Applying fertilizer at the right time
INSTALLED AND OPERATIONAL CAPACITIES   
Production capacity of the proposed fodder production and trading unit would be around 25 to 30 tons/acres per annum on contract farming basis. It has been assumed that contract farming would be done on 20 acres of land, where 90% of fodder will be sold as dry fodder and 10% of total production will be sold as green fodder. As moisture content is up to 70%, therefore, production of dry fodder is calculated at 135 Tons / Cut / 20 acres (30% of green) and Green Fodder of 50 Tons / Cut / 20 acres. There will be 6 cut per acre / annum for fodder, therefore total produce for 20 Acres will be 810 Tons / annum and 300 Tons / annum for Dry and Green fodder respectively.
GEOGRAPHICAL POTENTIAL FOR INVESTMENT 
Pakistan is primarily an agricultural country and majority of its population is directly involved in agriculture business. Therefore, the proposed project can be located in rural areas of Sindh, Punjab, KPK and Balochistan where water is available in abundant quantity. 
POTENTIAL TARGET MARKET  
Growth in livestock sector has lead to increased demand for dry and green fodder. Therefore, most of the sales take place directly from the farm. However, there are several other sale points available such as regular and temporary mandis (markets), farm houses and down-town areas or suburbs where people raise cattle.