EXECUTIVE
SUMMARY
This
particular pre-feasibility is for starting of Light Transport Vehicle (LTV)
Driving School. Driving is a skilful task that needs proper training and
knowledge of traffic laws and regulations. There is a tremendous increase in
the number of vehicles particularly in the urban cities of Pakistan. Moreover,
the government has been taking steps towards effective implementation of
traffic regulations. This has created a demand for formalized driver training
and provision of road safety information, thereby creating an opportunity for
establishing a Driving School for a prospective entrepreneur.
The
project is proposed to be set-up in a suitable locality of any urban city such
as Lahore, Karachi, Sukkur, Hyderabad, Faisalabad, Sargodha, Multan, Quetta, DI
Khan, Nowshera and Peshawar. Keeping in view the nature of services, there is a
minimal requirement of establishing a formal office. The facility will comprise
of 3 vehicles and employ 4 individuals including the owner / manager. The total
capacity of the training service center will be to train 720 drivers annually.
During the sessions, trainees shall be familiarized with the basic rules of
driving along with traffic signal system, awareness about traffic rules and
dealing with emergencies and accidents.
CRITICAL
FACTORS
The
following significant factors may be taken into account while making investment
decision:
•
Hiring of quality trainers / instructors with a special focus on engaging
female drivers.
•
Effective marketing / awareness of the service particularly with traffic police
& drivers licensing section.
•
Competitive fee structure offering value for money.
•
Efficient utilization of idle capacity by offering Pick & Drop facilities
to office executives on need basis, as an additional business opportunity.
•
Timely and cost effective repair and maintenance of vehicles due to major /
minor accidents during the training.
INSTALLED
& OPERATIONAL CAPACITIES
The
facility will consist of 3 vehicles out of which two are 800 cc and one 1000 cc
vehicle. The Driving School will offer a 10 day training program. The total
capacity of the driving school will be to train 720 students annually. The
capacity of the facility is calculated on the basis of available vehicles, and
drive time of 40 minutes per trainee per day. In the first year, the training
service will operate at 55% capacity and will provide training services to 396
individuals.
POTENTIAL
TARGET MARKET / CITIES
Due
to development and expansion of roads and increase in the number of vehicles,
the Driving School can be started in any suitable area of a big city such as
Lahore, Karachi, Sukkur, Hyderabad, Faisalabad, Sargodha, Multan, Quetta, DI
Khan, Nowshera, Peshawar, Abbotabad and Khuzdar etc.
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