EXECUTIVE SUMMARY  
Catering and Decoration Services Business is proposed to be located in a middle income area in cities like Karachi, Lahore, Rawalpindi, Hyderabad, Faisalabad, Multan etc.  Services include catering of food & services to events such as weddings, mehndi & mayun, corporate Events etc and decoration of event site (this service is to be outsourced).
BRIEF DESCRIPTION OF PROJECT  
• Location: The recommended area for the proposed catering and decorating service business is the middle income locality in cities like Karachi, Lahore, Rawalpindi, Hyderabad, Faisalabad, Multan, Peshawar and Quetta etc. This business can also be undertaken in all small 2nd tier towns in addition to suburban towns of large cities.
• Product: The proposed project will offer high quality food & catering services to events such as weddings, anniversaries and corporate events etc.
• Target Market: Target customer for catering business would be event management companies, corporate and individual clients, marriage hall & lawns etc.
• Employment Generation: The proposed project will provide direct employment to 09 people. Financial analysis shows that the business shall be profitable from the very first year of operation
CRITICAL FACTORS  
• Procurement of raw material
• Location - proximity to marriage halls, business hubs etc
 • Quality of food, with precautionary measures of salient hygienic features
• Strict management control
• Professionalism and  courteous customer service
• Skilled Staff / Cooks
• Planning & Organizing
• Time Management
• Contract with suppliers for decoration 
INSTALLED AND OPERATIONAL CAPACITIES   
For the proposed project, it is assumed that on an average 100 events will be catered during a year with an average of 400 guests per event. The proposed business can also serve up to 1,000 or more guests per event. Marquee and other decorative arrangement for big events can be outsourced to multiple decorators.
GEOGRAPHICAL POTENTIAL FOR INVESTMENT 
The Pakistani economy is becoming increasingly service-oriented and over the past several decades the food service industry is growing substantially. There has been a mushroom growth of marriage halls, event management complexes in the past decade across all major cities and towns therefore there is a potential for proposed catering and decorative service business to be established in cities like Karachi, Lahore, Rawalpindi, Hyderabad, Faisalabad, Multan, Peshawar and Quetta etc. 
POTENTIAL TARGET MARKETS  
The recommended areas for the proposed business will be cities like Karachi, Lahore, Rawalpindi, Hyderabad, Faisalabad, Multan, Peshawar and Quetta etc. This business can also be done in all small 2nd tier towns in addition to suburban towns of large cities. Target customers for the said business would be Corporate and Individual clients, Event Management Companies, Marriage Halls & Lawns etc.
PROCESS FLOW   For a regular event, following process is to be followed:  
• Hiring and scheduling of Staff
• Ordering and serving arrangements for menu items
• Ordering equipment as needed from event rental companies
• Obtaining licenses and permits, if needed, for use of the site etc.
• Coordinating all ancillary services with the client and the vendors