EXECUTIVE SUMMARY
This particular pre-feasibility is for establishing a “Beauty Clinic”. The important aspects that should be taken into account while making investment decisions are efficient marketing, induction of qualified beauticians and provision of quality services at reasonable prices.
The project is proposed to be set up in a suitable locality of any of the urban centers of Pakistan. The proposed venture will provide direct employment to 08 individuals. The total capacity of the clinic will be to handle 8,400 customers per annum. The services to be extended by the beauty clinic shall include a wide range of face and body treatments including make-up, manicures / pedicures and hairdressing services. The proposed potential location for the project is in urban cities across Pakistan such as Lahore, Karachi, Islamabad, Quetta, Multan, Peshawar and other cities.
BRIEF DESCRITION OF THE PROJECT & PRODUCT
This specific project pertains to setting up a beauty clinic as there is an increasing demand for beauty care services. The clinic will be established in a rented premise having a covered area of 2,000 sq ft.  Party and bridal makeup, facial, body treatment and hairdressing are the major service categories. The clinic will have 8 employees including the owner / manager. The beauty clinic is proposed to operate as a “Sole Proprietorship”.
CRITICAL FACTORS
• The entrepreneur should have basic knowledge and experience in the requisite field.
• Efficient sourcing of quality inputs / materials to maintain price and quality relationship. 
• Induction of qualified beauticians and support staff and their regular training.
• Effective marketing would be the key element in the initial and subsequent success of the beauty clinic.
• Location of the business addressing accessibility considerations of the target market.
INSTALLED & OPERATIONAL CAPACITIES
The project will engage 08 permanent staff including owner / manager and 04 trainee beauticians providing beauty care services. The clinic will function 8 hours daily and the total capacity of the beauty clinic will be to entertain 8,400 customers annually. In first year, the clinic will operate at 35% capacity by handling 2,940 clients.
POTENTIAL TARGET MARKET / CITIES
 The said project can be started in any suitable area of urban centres because of the changing lifestyle of people across Pakistan.